Sells your value
Startly is an approach that effectively communicates the business value of your offering to a wide client audience over a short period of time.
Decisions are made when stakeholders you are talking to have trust and alignment in each other and the path forward. Keeping people on the same page is key to delivering a message that will be received and acted on. Startly applies years of proven social science and behavioral change management techniques within a short but impactful engagement that delivers knowledge, unity and clarity to multiple perspectives at the same time. Whether your organization is selling, delivering or supporting value, stakeholder alignment is key to your success.
Ask how Startly can help support your message.
Marketing programs quickly identify who needs your organizations value and why. Your value offering is amplified by demonstrating it within a realistic business case and with a group of people. The Startly approach works with your sales and marketing team to ensure a seamless program in driving attendance, delivering an on-point value message and the appropriate follow up.
In complex high value sales, multiple buyers are involved and they all have their own view on what is required within their organization. The Startly approach rapidly aligns these stakeholders in which they equally discover your organizations value and become buyers instead of you selling. The approach rapidly reduces the sales cycle and increases the deal footprint.
Projects have a high risk of not delivering the intended return of investment. The most common cause for project failure is misaligned stakeholders at the beginning of the project. The risk any partnering organization takes is being implicated in one of these failures regardless of their influence on the stakeholder group. The Startly approach can be embedded in a project kick-off and used as a vehicle for alignment and delivery project charter information.
Areas of Focus
Best Practice and Process
Operational best practices are like building blocks that need to be placed on top of each other in a certain order in order to maximize the operational return of the investment in doing so.
Startly provides a simulated operational environment in which your clients management team discover these blocks and their optimal order on their own. It is the act of self discovery that builds trust in a shared direction forward and in the partner that assisted them.
Tools and Technology
Tools and technology implemented without being aligned to best practice and desired behaviors can lead to frustration and poor return on investment. Clients looking to understand how best to implement a technology need to understand how to do is in conjunction within the culture of an organization.
Startly delivers an experience that allows management to discover the importance of behavior design and change management with regards to implementing new technologies within their enterprise.
Weeks after we ran a Startly marketing event we had visibility and access to multiple green field engagements that closed within three months.
- Area Sales Director
As a result of Startly presenting our value in context with the business need of the client, we were able to close the deal at a higher level within the organization.
Quick and effective
The Startly approach is a group of workshops that delivery an experience and operational knowledge within a four, eight hour or two-day time period. We simply need a meeting room with tables and chairs and a digital projector to transform your client into a partner.
Carefully constructed simulated scenarios enable the management team on an experience of self-discovery. While they discover they build their knowledge through experience and because it is something they feel they trust it and you.
Your brand your value
The Startly approach showcases the value your organization provides by allowing the client to discover the true value of your offering on their own terms. Startly provides a stage in which its parters brand is showcased.